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Helping a client enforce branding  
using a corporate PowerPoint Template

Situation

  • Client is the Marketing Head of a California based Insure Tech Startup.
  • Tasked with evaluating brand consistency across Communication tools used by staff.
  • Basic guidelines exist for Logo, color scheme and font use that are aligned with Brand Image.
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Complication

  • High level of Presentation discomfort amongst staff as there is no standard template for creating Presentations.
  • Client has a strong understanding of Brand Design Principles but lacks expertise in PowerPoint design.
  • No in-house team to provide guidance and support with the design and development of a standard template.
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Resolution

  • CCA setup a team comprising a Project lead and a Presentation Design Expert to support the client.
  • Working closely with the client, CCA created a stylesheet to define basic guiding principles for creating a presentation.
  • Developed a custom PowerPoint template with a modern sleek look and sample layouts for common use.
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Impact

  • The stylesheet is used by the Client as a training resource and for reinforcing brand guidelines across the organization.
  • The custom PowerPoint template has helped remove the time associated with slide setup and prevents non design executives from making design decisions that are not aligned with brand guidelines.
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Our Work

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